Morrow Marketing

Scope of Work

1. Hosting, Domain, Maintenance & On-Site-SEO

   $0

   A great website isn’t a one-time project—it needs regular upkeep and optimization to perform at its best.

   Monthly maintenance keeps your site secure, running smoothly, and free of issues like broken links or outdated software. On-site SEO helps search engines understand your content so customers can actually find you online. Without it, even a beautiful website may not show up in search results. Together, these services keep your site visible, functional, and working hard for your business.

   Please note that this monthly maintenance and SEO plan is mandatory and required for a minimum of one year to ensure optimal performance and results.

   1. This is Included:

      $350/Month

      Website Hosting:
      Basically renting space on the internet to store your site. 

      • 120 GB Storage
      • 5 Site Collaborators
      • Site analytics

      • Priority Support

      Custom Domain:
      Connecting and maintaining your (one) custom domain, with SSL Certificate. 

      Website Maintenance:
      Ensuring your site stays secure, fast, and running smoothly. 

      • Software/plugin updates
      • Fixing broken links or pages
      • Backups & Security checks

      • Speed optimization
        

      Most Importantly: On-SIte SEO (up to 10 pages):
      The best way to ensure your content is search-engine friendly so
      people can actually find you. 

      • Site SEO audit, by 3rd Party - fresh eyes - as soon as site is launched
      • Index optimization
      • Xml sitemap
      • Robots.txt
      • Pages Indexing (up to 10 pages)
      • Keyword optimization
      • Heading Structure
      • Meta tags & descriptions
      • Internal linking
      • Image alt tags
      • Monitor Google Ranking
      • Monitor Competition Ranking
      • 10 White Hat Backlinks
      • Monthly Report

      Modifications

      1. Need More?

         Cost TBD

         More Storage, More Collaborators or More than 10 pages?
         No problem! We will get you online with exactly what your business needs!

2. Add an SEO Package and Save!

   $0

   We know that every business is at a different stage in its growth—and that’s why we offer three SEO packages to fit your needs and budget.
   Whether you're just getting started or ready to level up your online presence, we’ve got you covered with:

   🔹 Boost – perfect for small businesses looking to get off the ground with foundational On- and Off- Site SEO.
   🔹 Growth – this Package offers the key tools that help your business show up where people are searching & stay on top of Rankings.
   🔹 Rank – This Package goes FULL FORCE! For businesses wanting to dominate in search results and maintain a steady "pulse" of traffic.  

   Each plan is designed to help you get found online, drive traffic, and grow with confidence.

   1. BOOST your Ranking!

      $200 × 1 $200/Month

      Our BOOST Package is perfect for small businesses looking to get off the ground with foundational Off- Site SEO. 
      
      Keeping your profile active and accurate helps boost visibility and trust. 
      Here’s what we do:

      • Keep info up to date: Business hours, address, phone number, website, Holiday hours and special updates
      • Add fresh photos regularly: of your work, team, location, or products
      • Respond to reviews: Thank happy customers, professionally reply to complaints
      • Check for changes: Google sometimes lets users suggest edits—these need to be reviewed
      • Post weekly updates: offers, Business Information, Holiday Greetings, Events ...

      👉 Regular Updates = better local rankings and more customer trust.

      What's a Google Profile?
      
      

      If you have 2 or more Business Locations, and with that, 2 or more Google Profiles, please adjust quantity accordingly.

   2. GROW your local visibility!

      $450 × 1 $450/Month

      Our GROWTH Package will ensure you get found locally without breaking the bank! 
      It includes Google, Bing, and Map Citations—key tools that help your business show up where people are searching.

      Google:*

      • Keep info up to date: Business hours, address, phone number, website, Holiday hours and special updates
      • Add fresh photos regularly: of your work, team, location, or products
      • Respond to reviews: Thank happy customers, professionally reply to complaints
      • Check for changes: Google sometimes lets users suggest edits—these need to be reviewed
      • Post weekly updates: offers, Business Information, Holiday Greetings, Events ...

      👉 Regular Updates = better local rankings and more customer trust.

      What's a Google Profile?
      
      

      
      ​BING* attracts a different demographic than Google:
      Most work computers have BING as their default search engine. So for 40 hours a week, Bing has a strong reach into the working white collar professionals’ searches.
      Here’s what we do:

      • Keep info up to date: Business hours, address, phone number, website, Holiday hours and special updates
      • Sync with your Google Business Profile on a weekly basis 
      • Add fresh photos regularly: of your work, team, location, or products

      👉 While Google remains King of the search, Bing is gaining traction. 

      What's a BING Profile?
      
      

      
      A Google Map Citation* is when your business’s Name, Address, and Phone number (NAP) appears on a map-based or local directory site.
      They are essential for local (SEO) and aid search engines and google maps in recognizing a company's authority, relevancy and significance in a particular area. 
      

      We manually add over 1500 citations with up to 20 keywords, in a 25 mile radius.

      What's a Map Citation?
      

      *If you have 2 or more Business Locations, and with that, 2 or more Google / BING Profiles, please adjust quantity accordingly.

   3. OUT- RANK the Competition!

      $850/Month

      Go Full Force with our TOP RANK Package:
      For businesses wanting to climb higher and faster in search rankings and maintain a steady "pulse" of traffic.  

      It includes Google, Bing, Map Citations, Backlinks and 6 Facebook Posts—key tools that help your business show up where people are searching.

      Google:*

      • Keep info up to date: Business hours, address, phone number, website, Holiday hours and special updates
      • Add fresh photos regularly: of your work, team, location, or products
      • Respond to reviews: Thank happy customers, professionally reply to complaints
      • Check for changes: Google sometimes lets users suggest edits—these need to be reviewed
      • Post weekly updates: offers, Business Information, Holiday Greetings, Events ...

      👉 Regular Updates = better local rankings and more customer trust.

      What's a Google Profile?
      
      

      
      ​BING* attracts a different demographic than Google:
      Most work computers have BING as their default search engine. So for 40 hours a week, Bing has a strong reach into the working white collar professionals’ searches.
      Here’s what we do:

      • Keep info up to date: Business hours, address, phone number, website, Holiday hours and special updates
      • Sync with your Google Business Profile on a weekly basis 
      • Add fresh photos regularly: of your work, team, location, or products

      👉 While Google remains King of the search, Bing is gaining traction. 

      What's a BING Profile?
      
      

      
      A Google Map Citation* is when your business’s Name, Address, and Phone number (NAP) appears on a map-based or local directory site.
      They are essential for local (SEO) and aid search engines and google maps in recognizing a company's authority, relevancy and significance in a particular area. 
      

      We manually add over 1500 citations with up to 20 keywords, in a 25 mile radius.
      
      What's a Map Citation?
      

      
      Backlinks are added randomly throughout a 3 months period following Google’s guidelines for link building. This is considered the safest way to build backlinks and is less likely to result in a Google penalty that could harm a website’s search engine rankings.
      ●    10 Web 2.0 Backlinks
      ●    10 Profile Backlinks
      ●    10 Forum Backlinks
      ●    1 Google Stack Backlink

      👉 The more high-quality backlinks you have, the better your chances of ranking higher in search results.

      What are Backlinks? 
      

      
      Facebook helps boost your SEO by driving traffic, increasing engagement, and signaling to Google that your business is active and trustworthy.

      • 6 monthly Posts, Reels or Stories:
      • Scheduled at optimum times
      • Keep Profile Up-to-Date
      • Engage with posts and reply if possible
      • Use recommended hashtags

      👉 Consistent posting keeps your Business in the top of your customers heads

      Why is Facebook good for SEO?
       

      *This offer is for 1 Location: 1 Google Profile, 1 BING Profile, 1 Map Citation 

      Modifications

      1. Add 6 more Facebook Posts

         $200/Month

         Want 12 posts? No problem! 

      2. More than one Location?

         $400 × 2 $800/Month

         Add another one!
         Each Location package is $400, / à la carte price: $525

         • Google Profile
         • BING Profile
         • Map Citation

          

3. Don't want a Package? Choose SEO - à la carte:

   $0

   Need a boost with your SEO—but want to keep control of the rest?
   We offer à la carte Off-Page SEO Services. You choose what you need—we handle the rest:

   1. Google Business Profile

      $275 × 1 $275/Month

      Keeping your profile active and accurate helps boost visibility and trust.
      Here’s what we do:

      • Keep info up to date: Business hours, address, phone number, website, Holiday hours and special updates
      • Add fresh photos regularly: of your work, team, location, or products
      • Respond to reviews: Thank happy customers, professionally reply to complaints
      • Check for changes: Google sometimes lets users suggest edits—these need to be reviewed
      • Post weekly updates: offers, Business Information, Holiday Greetings, Events ...

      👉 Regular Updates = better local rankings and more customer trust.

      What's a Google Profile?:
      

      If you have 2 or more Business Locations, and with that, 2 or more Google / BING Profiles, please adjust quantity accordingly.

   2. BING Business Profile

      $125 × 1 $125/Month

      ​BING attracts a different demographic than Google:
      Most work computers have BING as their default search engine. So for 40 hours a week, Bing has a strong reach into the working white collar professionals’ searches.
      Here’s what we do:

      • Keep info up to date: Business hours, address, phone number, website, Holiday hours and special updates
      • Sync with your Google Business Profile on a weekly basis 
      • Add fresh photos regularly: of your work, team, location, or products

      👉 While Google remains King of the search, Bing is gaining traction. 

      What's a BING Profile?:
      
      

      If you have 2 or more Business Locations, and with that, 2 or more Google / BING Profiles, please adjust quantity accordingly.

   3. Google Maps Citation

      $150 × 1 $150/Month

      A Google Map Citation is when your business’s Name, Address, and Phone number (NAP) appears on a map-based or local directory site.
      They are essential for local (SEO) and aid search engines and google maps in recognizing a company's authority, relevancy and significance in a particular area. 
      

      We manually add over 1500 citations with up to 20 keywords, in a 25 mile radius.
      
      What's a Map Citation?:
      

      *If you have 2 or more Business Locations,  please adjust quantity accordingly.

   4. Backlinks - The Grandmother of SEO

      $250/Month

      Backlinks are added randomly throughout a 3 months period following Google’s guidelines for link building. This is considered the safest way to build backlinks and is less likely to result in a Google penalty that could harm a website’s search engine rankings.
      ●    10 Web 2.0 Backlinks
      ●    10 Profile Backlinks
      ●    10 Forum Backlinks
      ●    1 Google Stack Backlink

      👉 The more high-quality backlinks you have, the better your chances of ranking higher in search results.

      What are Backlinks? 
      
      

      
      
      

4. Social Media

   $0

   Facebook still is the world’s largest social media platform, and an information source for Search Engines!
   Facebook can improve your ranking and help drive traffic to your website.

   1. 6 Facebook Posts

      $225/Month

      Posting regularly to Facebook can support your SEO strategy by driving traffic to your website, boosting engagement, and helping your content get indexed faster by search engines. It also sends trust signals to Google that your business is active, relevant, and worth showing in search results.

      What we do:  

      • 6 Posts, Reels or Stories:
      • Scheduled at optimum times
      • Keep Profile Up-to-Date
      • Engage with posts and reply if possible
      • Use recommended hashtags

      👉 Consistent posting keeps your Business in the top of your customers heads
      
      
      

      Modifications

      1. Add Instagram

         $75/Month

         While Instagram doesn’t directly affect SEO, it can still be powerful for brand visibility.
         In short:
         👉 Facebook = Traffic + Engagement + SEO credibility
         👉 Instagram = Visibility + Brand trust + Long-term growth

         Consistency across platforms helps your business stay visible and searchable!

         What we do: Modify Facebook Posts for Instagram, & share at optimum times 
         (Instagram, needs to be connected to Facebook Account)

      2. Share to Groups

         $75/Month

         Sharing to a Facebook groups, will multiply your reach instantly. Here's why it's a win:

         ✅ More Visibility – Your post shows up in a group of people already interested in your niche or local area.
         ✅ Increased Engagement – Group members are more likely to interact with posts that include familiar businesses or services.
         ✅ Traffic Boost – If your post includes a link, it can drive traffic to your page or website.

         It’s a smart way to build awareness, grow relationships, and get more eyes on your content—all with one simple share!

         What we do:  

         Modify your posts so your Business is Tagged: When you add an @ before a business name in a Facebook post (e.g., @MorrowMarketing), you're tagging this page. This turns the name blue and clickable, linking directly to the profile.
         It also notifies the business that they've been mentioned—great for engagement and building visibility!

         then share it at optimum times to connected groups. 

         👉 Consistent posting keeps your Business in the top of your customers heads
   2. 12 Facebook Posts

      $350/Month

      Posting regularly to Facebook can support your SEO strategy by driving traffic to your website, boosting engagement, and helping your content get indexed faster by search engines. It also sends trust signals to Google that your business is active, relevant, and worth showing in search results.

      What we do:  

      • 12 Posts, Reels or Stories:
      • Scheduled at optimum times
      • Keep Profile Up-to-Date
      • Engage with posts and reply if possible
      • Use recommended hashtags

      👉 Consistent posting keeps your Business in the top of your customers heads
      
      
      

      Modifications

      1. Add Instagram

         $120/Month

         While Instagram doesn’t directly affect SEO, it can still be powerful for brand visibility.
         In short:
         👉 Facebook = Traffic + Engagement + SEO credibility
         👉 Instagram = Visibility + Brand trust + Long-term growth

         Consistency across platforms helps your business stay visible and searchable!

         What we do: Modify Facebook Posts for Instagram, & share at optimum times 
         (Instagram, needs to be connected to Facebook Account)

      2. Share to Groups

         $120/Month

         Sharing to a Facebook groups, will multiply your reach instantly. Here's why it's a win:

         ✅ More Visibility – Your post shows up in a group of people already interested in your niche or local area.
         ✅ Increased Engagement – Group members are more likely to interact with posts that include familiar businesses or services.
         ✅ Traffic Boost – If your post includes a link, it can drive traffic to your page or website.

         It’s a smart way to build awareness, grow relationships, and get more eyes on your content—all with one simple share!

         What we do:  

         Modify your posts so your Business is Tagged: When you add an @ before a business name in a Facebook post (e.g., @MorrowMarketing), you're tagging this page. This turns the name blue and clickable, linking directly to the profile.
         It also notifies the business that they've been mentioned—great for engagement and building visibility!

         then share it at optimum times to connected groups. 

         👉 Consistent posting keeps your Business in the top of your customers heads
   3. Add some Action: With monthly Video Reels!

      $65/Month

      Motion grabs attention—studies show movement is more eye-catching than still images.
      A monthly logo reveal keeps your brand fresh, recognizable, and engaging, helping your posts stand out in busy newsfeeds.
      
      We will add a mixture of Logo Reveal Videos to keep your Facebook Feed fresh and interesting!  
      
      Simple Logo Reveal:
      
      
      Themed Logo Reveal:
      
      
      Holiday Logo Reveal:
      
      

       

   4. 4 posts on TRI County News Reports

      $250/Month

      1. Get Seen by Thousands—Right in Your Community!

         We will advertise your business on the popular local Facebook page TRI County News Reports—with over 260,000*+ followers!
         A simple, effective way to keep your business visible, build local recognition, and reach a massive audience right here in your area.
         ●  4 monthly posts -> Business tagged, and hashtags 
         ●  Scheduled at optimum times 
         
         * as of April 2025
         
         👉 Consistent posting keeps your Business in the top of your customers heads