JMJ Manufacturing

Scope of Work

1. Marketing Revamp

2. Target Market Analysis

   $7,500

   Identify and describe the ideal customer for the company's products or services, as well as key competitors in the market.

   Work included:

   • Conduct a market segmentation analysis to identify customer groups based on demographics, psychographics, and buying behaviors.
   • Develop customer personas to describe the key characteristics and pain points of each customer segment.
   • Conduct a competitive analysis to identify the company's main competitors, their strengths and weaknesses, and their marketing and sales tactics.

   Limitations: The analysis will focus on a single geographic market or region. Additional fees may apply for additional markets or regions.

   Modifications

   1. Customer Survey

      $1,250

      Conduct a survey of customers to gather feedback and insights on their needs and preferences. Additional fees may apply for survey design and analysis.

3. Marketing Plan

   $16,500

   Develop a comprehensive plan for promoting the company's products or services through various marketing channels and tactics.

   Work Included:

   • Conduct a marketing audit to assess the effectiveness of the company's current marketing activities and identify areas for improvement.
   • Develop a marketing strategy that outlines the target audience, messaging, creative elements, and budget for each marketing campaign.
   • Create a marketing calendar that outlines the timing and frequency of each campaign.
   • Implement and manage the marketing campaigns, including ad creation and placement, email marketing, social media, and other channels as needed.
   • Provide regular reporting and analysis of campaign performance, with recommendations for optimization.

    Limitations:  The marketing plan will focus on a single geographic market or region. Additional fees may apply for additional markets or regions.

   Modifications

   1. Content Marketing

      $3,250

      Develop a content marketing strategy

   2. Influencer Marketing

      $4,250

      Identify and partner with social media influencers or brand ambassadors to promote the company's products or services. Additional fees may apply for influencer outreach and management.
4. Brand Positioning

   $3,500

   Develop a brand positioning strategy to differentiate the company's products or services from competitors. Additional fees may apply for brand research and strategy development.

5. Sales & Retention

6. Sales Strategy

   $25,000

   Develop a plan for improving the company's sales performance, including tactics for generating leads, qualifying prospects, and closing deals.

   Work Included:

   • Conduct a sales audit to assess the effectiveness of the company's current sales process and identify areas for improvement.
   • Develop a sales strategy that outlines the target audience, sales messaging, and tactics for generating leads and closing deals.
   • Develop a lead generation plan that includes outbound and inbound marketing tactics such as cold outreach, email marketing, and social media.
   • Develop a lead qualification process that includes criteria for identifying high-quality leads and strategies for nurturing them into customers.
   • Develop a sales process that includes a clear set of steps for engaging with prospects, presenting solutions, and closing deals.
   • Provide sales training and coaching to sales representatives to help them execute the sales strategy effectively.
   • Provide regular reporting and analysis of sales performance, with recommendations for optimization.

   Modifications

   1. Sales Team Optimization

      $4,500

      Provide coaching and training to sales representatives to help them optimize their sales performance and achieve their targets. Additional fees may apply for training and coaching services.
7. Sales Pipeline Management

   $4,750

   Implement a sales pipeline management system to track the progress of leads through the sales process and identify areas for improvement. Additional fees may apply for software implementation and training.

8. Customer Retention Strategy

   $18,750

   Develop a plan for keeping customers engaged and loyal to the company's products or services.

   Work Included:

   • Conduct a customer satisfaction survey to gather feedback and insights on the company's products or services.
   • Develop a customer segmentation analysis to identify customer groups based on demographics, psychographics, and buying behaviors.
   • Develop a customer loyalty program that incentivizes repeat purchases and referrals.
   • Develop a customer service strategy that includes response times, issue resolution protocols, and proactive communication.
   • Develop a customer communication plan that includes regular email newsletters, social media updates, and other forms of engagement.
   • Provide regular reporting and analysis of customer engagement and satisfaction metrics, with recommendations for optimization.

   Modifications

   1. Customer Experience Design

      $3,500

      Develop a customer experience strategy that aligns with the company's brand values and differentiates it from competitors. .

9. Additional Items for Consideration

10. Performance Metrics & Monitoring

    $500/Month

    Establish key performance indicators (KPIs) and monitoring systems to track the effectiveness of implemented process improvements and ensure continuous optimization.

    Parameters:

    • Initial work not to exceed 30 hours
    • Generally, we create about 3-5 dashboards on the initial setup
    • 4 hours/month included for continuous KPI discovery and creating additional dashboards
    • Access is user-based - the base setup comes with 5 seats

    Modifications

    1. Additional Users for Dashboard System

       $25 × 1$25/Month
11. Pre-Purchased Hours

    $150 × 20$3,000

    Pre-purchased hours can be used for any task on your project. Minimum of 10 hours.

12. Pre-Purchased Monthly Hours ($120/hour)

    $120 × 10$1,200/Month

    Pre-purchased hours can be used for any task on your project.

    Monthly retainer discount of 20%. Minimum of 5 hours per month with a 6-month commitment.